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Durex in the cloud - new website invites adventurous couples to explore together with an App cutting-edge technology

New research commissioned by Durex that has revealed that UK couples are more adventurous than ever before. The results reveal that over half of survey respondents (55%) are not-so-secret sex toy users and couples are increasingly keen on exploring together. It seems the purchase and use of sex toys and other sex enhancement products is becoming more of an everyday thing.

In response to this changing mindset, Durex is encouraging UK couples in this spirit of exploration via its newly launched website and online shop ( The site has been designed with couples in mind, providing the perfect environment for lovers to tap into that spirit of exploration. As well as discovering a whole world of amazing Durex products, the new site offers couples advice, tips, articles and guest blogs from the UK’s leading sex and relationship experts.

To launch the new site, Durex has created the world’s first ever dual-screen synchronised TV advert. Premiering on ITV2 at 21.10 on Friday 28 November, the cutting-edge technology allows people to see the film’s characters from an alternate viewpoint on their mobile or tablet via a special app. When pointed at the TV or computer screen where the advert is playing, the Durex Explore app synchronises automatically to reveal an alternative viewpoint on the second screen - a reflection of what’s going on behind closed doors in ordinary homes up and down the UK.

Britain behind closed doors: Gone are the days when sex toys were the reserve of the kinky extrovert, today using sex toys is no big deal. A far cry from the traditional view of Britain as a reserved, even prudish nation, it seems attitudes to sex and specifically sex toys have changed. A considerable 82% of Brits agree that they think using sex toys regularly is more acceptable than it used to be.

Tight lipped not pillow talk: Despite a new found acceptability, Brits are still maintaining their traditional decorum when it comes to spilling the beans on what they get up to in the bedroom. More than a quarter say they avoid conversations about using sex toys and confided that they may have bought a sex toy earlier in life if they’d felt more comfortable to discuss it with friends first - 26 is the average age for purchasing your first sex toy; the new coming of age, perhaps?

Men: They live to give - In the Durex survey, the top reason given for buying a sex toy is based very much on our partner’s enjoyment. 59% of men said this was the main reason for purchase. Also a staggering 62% of men rank pleasing their partners as the most important factor when considering a sex toy, suggesting that men perhaps aren’t the selfish lovers depicted in the stereotype. Ladies are increasingly more likely to get a sex toy than a bunch of flowers as a surprise gift.

Durex sex and relationship expert Susan Quilliam says “It’s a common misconception that women turn to sex toys because they’re single or because their partner no longer satisfies them. This survey shows that sex toys are much more the couple’s domain than they are for single people. It’s great to see that Brits are opening up to the possibilities and benefits of introducing something a little different into the bedroom.”

Do sex toys improve sex lives? Well, maybe. According to the survey conducted by Durex, 38% of people bought sex toys for the first time to spice up their relationship. However half of sex toy users said they simply enjoy ‘good sex’ and that using sex toys was just a part of that. Almost a quarter of couples said their toys get a regular work out whilst a third said they’re saved just for special occasions – Merry Sexmas!?

Shopping for sex toys - It seems that Brits have become very discerning and sophisticated in their sex toy tastes and preferences; Purple and pink tones, discrete and reasonably priced are the main things Brits are looking for in the perfect sex toy. Regular size vibrators are the clear favourite with 30% of people saying that was their first choice. This was followed in popularity by clitoral stimulators and rabbit vibrators. It’s not just about what they’re buying but how they’re buying it that is an influential factor for consumers. Discretion is king with anonymity (18%), online availability (13%) and partner’s opinion (26%) cited as the driving factors in choosing what and how to buy.

This significant shift in society’s perception suggests that the landscape and how we feel about sex toys is likely to change further. So what’s the future of sex toys? Only a small minority (16%) feel embarrassed about buying sex toys and 14% of people who have never experimented with them reveal their reasons for not doing so is their partners’ reaction.

Leading sexpert, Alix Fox urges couples to try them, at least once. "Once you introduce sex toys to your relationship, you open up a whole new spectrum of sensual possibilities. Toys give you both the opportunity to experiment with fresh methods of turning each other on, and they can positively support relationships in so many ways - for instance, by helping you both to become more orgasmic, and allowing you to explore your bodies and discover a wider range of sensations you're capable of experiencing together. Through playing with toys, you may well be amazed at what you discover about your partner and yourself - for the better!"

Special deal for Black Friday: 20% discount + free shipping on all items from Friday 28 November 00 to Monday 12pm.

Virtual Client Computing Revenue Will Break $1 Billion Mark in 2016

The virtual client computing (VCC) in EMEA market is expected to grow from $804.9 million in 2013 to $1.181 billion in 2018, representing a 2013–2018 CAGR of 7.5%, according to a new study by IDC.

The study assesses the different approaches to desktop virtualisation, as well as market drivers and inhibitors, show how the growth is expected to be driven mainly by the centralised virtual desktop (CVD) category, which is also referred to as virtual desktop infrastructure (VDI), while other areas such as application and user state virtualisation and virtual user sessions will only see moderate growth.Fraud Money

Read more: Virtual Client Computing Revenue Will Break $1 Billion Mark in 2016

DataCloud I day Conference in Warsaw

DATACLOUD Central & Eastern Europe 2014
1 Day event  DoubleTree by Hilton Hotel & Conference Centre Warsaw

Skalnicowa Street 21
Warsaw, 04-797

Datacloud is a new conference summit for IT infrastructure executives focused on cloud transformation for digital enterprises and their datacenter. The conference will approache cloud challenges – integration, procurement, management, hybrid cloud, and security and other subjects for enterprises and will assess the implications for their datacenter infrastructure and energy use - whether owned or outsourced.


Read more: DataCloud I day Conference in Warsaw

Datacentre Campus in Dublin’s Digital Profile Park

Datacentre and colocation giant Digital Reality has announced the opening of its datacentre campus in Dublin’s Digital Profile Park, part of a phased datacentre development plan in the region.

The 10-acre site will support the development of a 15.36 megawatt Tier III datacentre spanning four buildings and totalling 85,000 square feet in raised floor space.

“Our investment in Dublin’s Profile Park was based on Ireland’s standing as a leading international location for technology and innovation,” said Bernard Geoghegan, managing director, EMEA & Asia Pacific at Digital Realty.

Cube in water


Portugal Telecom (PT) Data Centre in Portugal 

Read more: Datacentre Campus in Dublin’s Digital Profile Park

Worldwide PC Shipments Experienced Flat Growth

After Two Years of Decline, Worldwide PC Shipments Experienced Flat Growth in Second Quarter of 2014, According to Gartner. PC Industry Experiences Mixed Results as Mature Markets Return to Growth, While Emerging Market Shipments Continue to Decrease

Top Four Vendors in EMEA All Achieved Over Twenty Per Cent Growth

After eight quarters of declining shipments, worldwide PC shipments experienced flat growth in the second quarter of 2014, according to preliminary results by Gartner, Inc. Worldwide PC shipments totalled 75.8 million units in the second quarter of 2014, a 0.1 per cent increase from the second quarter of 2013.


Read more: Worldwide PC Shipments Experienced Flat Growth


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