European Reseller

Helping bring new products to market

Thursday, Jan 18th

Last updateWed, 20 Dec 2017 12pm

You are here: Home Cloud Computing Software
Hand Held

Autotask Acquires CentraStage to offer SaaS Business Management

Autotask Corporation, a  provider of hosted IT business management technology, has agreed to acquire CentraStage, a  company specialising in cloud-based remote monitoring and management (RMM) solutions.

This acquisition will enable an offering of SAAS giving technology service providers and their clients increased efficiency and real-time visibility of endpoints to solve IT problems more efficiently, ultimately increasing customer scalability and profitability.

Read more: Autotask Acquires CentraStage to offer SaaS Business Management

Siemens Convergence Creators siriOSS® BCM is Tested and Ready to Run

Siemens Convergence Creators today announced Siemens Convergence Creators siriOSS® BCM is Tested and Ready to Run on Oracle Database that its siriOSS BCM

Read more: Siemens Convergence Creators siriOSS® BCM is Tested and Ready to Run

Software as a service SAAS

We have all heard of SAAS, although you may not acknowledge that you are aware of it.

Read more: Software as a service SAAS

Where's the value in Virtualisation?

Whilst European business continues to sit-tight on a growing mound of money in the bank, significant investment in IT still seems a long way off.

Read more: Where's the value in Virtualisation?

Juniper Research has signalled an unprecedented interest in the mobile advertising space by key brands and agencies.

Annual Adspend on Mobile Channels to Reach $11 Billion by 2015

This follows the dramatic increase in mobile application usage in key markets and the growing penetration of smartphones with location aware and augmented reality (AR) capabilities. Global advertising expenditure on mobile delivery channels is expected to exceed $11 billion annually by 2015 – up from $3.1 billion this year – as campaigns seek to capitalise on the personalised, targeted advertising and high levels of user engagement that mobile has to offer.

How exactly resellers, retailers  and dealers will benefit is yet to be seen.

Juniper’s new Mobile Advertising Strategies report found that, in the wake of the surge in app downloads engendered by Apple’s App Store and other storefront launches, brands are seeking either to offer dynamic advertising in-app, or else – as with Barclaycard and Volkswagen – to create their own apps with the aim of increasing brand exposure and engagement.

Meanwhile, advertisers such as Starbucks and L’Oreal are making greater use of location-based campaigns, in which they geo-fence selected zones and to push messages to customers that enter those designated areas. However, the report cautioned that brands risked ignoring other, more established mobile distribution channels at their peril.

According to report author Dr Windsor Holden, “While smartphone apps can be extremely effective at generating brand visibility, they are by no means the optimal means of reaching the target demographic for every product – or for engaging with that demographic. In many instances, a simple, interactive, opt-in SMS-based campaign might be far more effective.” Other key findings from the report include: Increasing diversification within mobile ad networks is leading to the creation of dedicated premium/secondary premium networks and increasing role for ad exchanges Brands indicate that the mobile share of the digital budget will rise significantly in the medium term Ringback tone advertising is expected to become increasingly popular, primarily in developing/emerging markets The Mobile Advertising White Paper is available to download from the Juniper website together with further details of the study ' Mobile Advertising Strategies: Opportunities, Business Models & Forecasts 2010-2015’. Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

Hampshire, UK – 9th December 2010: