European Reseller

Helping bring new products to market

Sunday, Apr 22nd

Last updateMon, 09 Apr 2018 9am

You are here: Home Unified-Comms Newsflash bing-advertising-campaign
Hand Held

bing-advertising-campaign

Active Image

 The software giant is set to launch an $80 million to $100 million campaign for Bing, the search engine it hopes will help it grab a bigger slice of the online ad market.

That’s a big campaign — big compared with consumer-product launches ($50 million is considered a sizable budget for a national rollout) and very big when you consider that Google spent about $25 million on all its advertising last year, according to TNS Media Intelligence, with about $11.6 million of that focused on recruiting. Microsoft, by comparison, spent $361 million. Certainly Google has never faced an ad assault of anything like this magnitude…”

Microsoft is a cash rich  company  is  sitting on a cash hoard of about , 20 or 30 billion dollars, waiting to be invested somewhere - and meanwhile Google's influence keeps getting bigger, bigger, bigger. Not to mention all those Apple commercials still making fun of Windows.

Everything Microsoft has tried recently hasn't worked.

They tried the "I'm a PC" ads, a copy  of the Mac ads  that - didn't work. Tried the Zune, a knockoff of the iPod - didn't work. Tried redoing MSN Search again and again, as a knockoff of Google - didn't work. What's the world coming to, when Microsoft can't build a monopoly around a knockoff?

They tried buying Yahoo To compete head-to- head with Google.

So what does Microsoft do?  Bing is a good name I hope that they have checked Bing in Thailand, Australia and China.

Microsoft's strategy, to win market share from Google, is not to compete on user experience. No. Microsoft's strategy is to advertise the heck out of the thing and hope people flock to the site.

They are spending - wait, let me try my best "Dr. Evil" voice - one hundred million dollars to order the world to use their search engine. According to a Microsoft exec in charge of the launch, "The key will be whether we deliver a product and connect with people emotionally in the advertising."