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Innovative applications lead the way for sms

The future is bright for SMS applications as the winners of the first ever SMS Developer Challenge

from Esendex are announced. The competition invited talented developers form across the globe to submit their ideas for innovative use of 2-way SMS, with industry leaders judging the entrants based on criteria including customer benefits, commercial potential and ease of use.

Judges Mike Short, Chairman of the Mobile Data Association, Ewan MacLeod, Editor of SMS Text News, and Adam Bird, Managing Director at Esendex, awarded first place TextQube. Developed by UK-based Reynardine Software, TextQube makes it very easy for companies to mobilise their existing data by simply querying database information on a PC by SMS

The judges all agreed that TextQube has real potential to drive more innovation in 2-way SMS as it allows businesses to trial a service to assess the business case before committing to further development and enhancements.

Two runners-up CotralisSMSGPS from the Netherlands, and CallMeBack from Singapore. CotralisSMSGPS, chosen because it uses SMS to augment a blog post with a location, enables blog postings to be made from anywhere. Conference call service, CallMeBack was chosen due to its ability to use SMS to put the user in control of a conference call.

Mike Short comments, “All entries to the challenge have shown extraordinary levels of creativity and innovation. Dedicated to the mobile industry, I’m always eager to know about new developments so it was interesting for me to see the ideas that people have for the use of 2-way SMS.”

“As a mobile fanatic, I’ve really enjoyed judging this competition” says Ewan MacLeod. “The high quality of entrants reflected the interest in technology for the future of SMS as a communication and business service.”

Adam Bird explains, “We’ve been delighted by the interest that has been generated by the challenge on a global scale. It’s great to see new and fresh ways that SMS can be used in business, while giving individuals the chance to demonstrate their talents at the same time.”

Esendex offers a simple, intuitive solution to a recurring business problem: how to rapidly and reliably communicate to customers or employees, wherever they are.

At Esendex, every message matters. Our intuitive internet-based services are used by thousands of organisations around the world to deliver SMS and voice messages quickly and effectively. Around the clock monitoring by our own in-house technology team ensures that your message is a priority, every time you press ‘send’.

Our tools enable businesses to be nimble with their communications. In seconds, you can reach your entire customer base or workforce. You’ll be sure that the message has got through. Like we say, every message matters.