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WD My Passport selected as Best Hardware Product

Western Digital chosen as Best Vendor at the  at RetailVision Europe 2008

My Passport selected as Best Hardware Product

WD® received top honours during RetailVision Europe, the  event dedicated to technology retail was held earlier this month in Rome. Beating many large retail vendors, WD was chosen as ‘Best Vendor’ overall, while its new range of portable storage devices, for users on-the-go, WD My Passport, received the ‘Best Product’ award.

Twice during the gala evening, WD representatives walked to the stage to receive these much coveted awards. The awards confirm the company’s ability to develop the right products and bring them to market in a very effective way, creating significant value for both resellers  and end users.

“With pride we have received these awards, as a further recognition of our commercial strategy and ability to execute”, said Tim Shaw, Business Manager, Branded Products, Western Digital. “The RetailVision awards are very significant to WD, as further proof of overall product quality, plus the effectiveness and efficiency of our product range segmentation, delivering exceptional added value to all our partners.” 

WD My Passport family is the company’s leading range of portable storage devices for users on-the-go. Weighing in at less than 5 ounces, and holding up to 320GB of valuable data, the My Passport portable drives make it easy to securely carry office files, thousands of songs, videos or photos and back up the content of a personal computer easily and securely. Ultra portable, these drives are USB-bus powered which eliminates the need for an external power adapter. WD My Passports are available as three different options: Essential, Elite and Studio.

RetailVision Europe

RetailVision Europe is a Pan-European Event where new PC and consumer electronics products and channel programs are unveiled, Retailer/Distributor-Vendor relationships are forged, and critical retail merchandising decisions are made.

WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company produces reliable, high-performance hard drives that keep users' data accessible and secure from loss. WD applies its storage expertise to consumer products for external, portable and shared storage applications.