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Sony reseller extending into Europe Eastern Europe

Sony has announced new commitment to resellers in Eastern Europe

Imaging Sensing Solutions division to build new network of distributors

Sony Europe¹s Image Sensing Solutions (ISS) division is extending its commitment to Eastern Europe with the announcement of a new network of distributors across the region.  Backed by Sony¹s established European application support centre, the network will bring the benefits of Sony¹s advanced camera technology to OEM customers and system integrators in applications as diverse as security/CCTV, photo booths, videoconferencing, low light vision, medical and traffic monitoring.

³Eastern Europe represents a significant growth opportunity for Sony ISS and this is a strategic commitment to build close lasting relationships with both partners and customers,² said Gary Quinn, senior manager for the region.  ³We have market leading products and extensive experience in all aspects of image and video acquisition:  our aim is to build a network of trusted partners who can bring these benefits to a growing and dynamic market.²


Sony ISS¹s new Eastern European distributor network already includes partners in several territories, including Business Media based in Moscow, Russia; Tayama based in Katowice, Poland; Elvia based in Prague, Czech Republic and Mitax based in Budapest, Hungary.  The partners already chosen have been carefully selected to provide local support for integration of
Sony ISS news and products based on their detailed knowledge of their individual industrial markets and most importantly local language for communication.


Sony¹s ISS division markets a range of industrial and professional products based on core technology developed within Sony¹s camera groups.  These industrial products also benefit from the economies of scale, ease-of-use and production proving associated with consumer products.  Sony ISS products include analogue and digital, colour and monochrome CCD video cameras, and smart / intelligent cameras.  The company¹s FCB camera blocks, for example, have become the solution of choice in a wide range of OEM applications. Further announcements are expected as more distributers are signed up.