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Sentinel, Monitoring Solution for Hotels from Availpro


Availpro, A European provider of online hotel reservation solutions, have announced  a new Hotel Social media tool. This tool will monitor  the  e-reputation of hotels, both yours and other hotels, in order to improve their image and visibility.

Monitoring and rapid analysis of the hotel’s online reputation, and all tools needed for acting quickly and anticipating risks. Named Sentinel it can use the “customer comments” Widget to select and share opinions on its own website or other sites. Thus contributing to a positive image, and the software encourages Internet users to reserve directly using the hotel’s official website.

Sentinel will give hotels the ability to:

- monitor their competitors’ online reputation and use it as a reference

- detect weaknesses to improve their services

- respond directly to clients’ opinions on TripAdvisor®

- share their opinions on their website by using a widget

- enjoy centralised access to all opinions posted online (using one single interface)

- react to opinions and share them

With the Sentinel alert system, hotels can be notified based on keywords they set themselves (for example, ‘bad’, ‘insect’, ‘smell’, ‘noisy’) in order to react quickly to the opinions and improve the services in the hotel.

European Reseller can see a number positive and negative options, this will of course give resellers across Europe a new option to sell the software and we will be interested in opportunities for resellers, dealers and cloud companies with hosting opportunities.

Examples if using TripAdvisor®, hotels can use Sentinel to respond to opinions published on the site (with an ID/password), in order to reassure Internet users who are searching for an establishment.

Obviously time will tell if the option to monitor competitors’ online reputation and use it as a reference will be misused.

More than 80% of Internet users who book a hotel have first read reviews on the hotel, on opinion sites or distributor sites. As an integral part of the purchasing process, the monitoring of this online reputation is key and strategic for hotels. They must take back control of their reputation before it falls entirely into the hands of third-party sites.


Paris, 3 June 2015