European Reseller

Helping bring new products to market

Tuesday, Sep 26th

Last updateFri, 16 Jun 2023 8am

You are here: Home Cloud Californian Wi-Fi provider Drives Global Channel Expansion with Xcellerate
Hand Held

Californian Wi-Fi provider Drives Global Channel Expansion with Xcellerate


Xirrus have announced their Xcellerate Partner Program, offering  new tools, deal registration, lead generation engine, sales portal, local resources and Xirrus University.

Andy Brockhurst spoke with Ian Bayly Vice President, EMEA Sales to learn how Xirrus, will change the Wi-Fi horizon. As a provider of high-performance wireless networks, with senior  management experience gained from network providers like Motorola, Cambium Networks Netgear, Juniper Networks, Peribit Networks.  

The company based in Thousand oaks, California  have announced the Xirrus Xcellerate Partner Program, what appears to be a robust program for its expanding network of global channels. The partner program provides channel partners with an easier way to do business, in addition to providing what is claimed to be unparalleled products and services providing the fastest Wi-Fi environments on the market.

 With three tiers of levels, Authorized, Premiere and Elite, Xirrus’ partners will benefit from the following features through the Xcellerate program:

 •       Sales Portal & Automated Deal Registration – Xirrus’ interactive sales portal is completely redesigned with a deal registration through protective margin program and new digital marketing tools to meet partners’ needs.

•       Lead Generation Engine – With an inside sales team that’s dedicated to uncovering new opportunities, the new lead generation engine also incorporates new marketing initiatives for the program to raise awareness.


•       Proposal Generator – A financial justification tool, Xirrus Edge guides sales and dynamically quantifies Xirrus’ value and ROI versus the competition.

•       Channel Customizable Content:  Co-branded vertical marketing campaigns, datasheets and online resources to allow partners to more easily market and sell Xirrus’ products globally.

•       Local Resources – With a global network, Xirrus works with partners at the local level to meet customers’ needs in their regional markets.

•       Xirrus University – Free online sales and technical certification program, Xirrus University teaches partners how to sell Xirrus’ products and allows them to connect and share insights with others.

•       Free Equipment: Demo equipment for qualified sales opportunities and free access points for passing sales and technical certification.

European Reseller will  be interested to see the opportunities for resellers, dealers and the effect it will have on cloud companies, IoT with hosting opportunities.

“Our channel partners are an extension of our organisation and deserve the best tools and products available to help ensure the growth of their businesses,” said Jillian Mansolf, chief marketing officer, Xirrus. “I believe we’ve achieved this with the launch of the Xcellerate program. Our new program not only changes the entire way we interact with our growing channel to ensure success, it also shows our dedication to ensuring our partners have what they need to succeed on all fronts.”