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You are here: Home Biometrics Newsflash Wacom Recruits Jeff Mandell Executive Vice President
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Wacom Recruits Jeff Mandell Executive Vice President

Wacom makes move to become a global  Branded Business

Jeff Mandell, a global executive with extensive experience in computer peripherals, consumer electronics, mobility and software & services, recently joined Wacom’s executive team as EVP Branded Business. Wacom, the world leader in the interactive pen tablet market and global pen technology leader for smartphones, tablets and notebooks, recently reorganised into strategic business units and is strengthening its top-leadership team. In this newly created role Jeff Mandell will run all aspects of the branded business, which includes the Creative and Consumer Business Units. He will directly report to Wacom’s CEO, Masahiko Yamada, and oversee a global team of over 225 professionals across Americas, EMEA, Japan, Asia-Pacific and China that generates ~$400 million in sales.

Mr. Yamada said “I am delighted to have Jeff join the executive team and to help us accelerate our growth and profitability. Jeff Mandell has an excellent track record of developing and growing successful technology businesses through innovative thinking, world class products, and winning go-to-market strategies.”

Wacom has captured the imagination of the world’s top creative professionals, with banking and financial partners ncluding 3D, consumer, mobility and the cloud, having recently bought a software solution this gives Wacom the ability to arm its resellers and dealers with a complete solution.

Prior to Wacom, Jeff was President, Global Accessories for $10Billion+ Brightstar, the largest mobile distribution and wireless services company in the world (recently acquired by Softbank). Other roles have included VP Marketing Americas at Ericsson (mobile phones), President/GM at Arcsoft (digital imaging software & services), and GM of imaging products at Epson (digital cameras, scanners, multimedia projectors and photo-ware). Prior to this he was a management consultant and held senior leadership roles in brand management at two leading multi-national consumer package goods companies.