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Thursday, Jun 29th

Last updateMon, 27 Mar 2017 8am

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Box in IPO

bOX IN cloud 400

Aaron Levie CEO of  Box, needs to convince investors his company is offering a multiple revenue as opposed to online storage. This is a flooded market place, with prices in a race to the bottom, many offering a free service to consumers and increasing competition from established technology giants like Apple, Google and Microsoft. Box has developed features to let workers collaborate and has begun tailoring the service to professionals in different industries, such as media and medicine.

The opportunity in the channel seems to have been ignored with resellers and hosting companies been passed over. Lets hope the burn rate can stretch.