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Gionee a Chinese mobile phone targeting European and US market

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Elife E7
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The Chinese are coming is this the best Android Camera-phone ever.

GIONEE, a global leader in mobile manufacturing, design and R&D, have announced a new flagship Smart-phone ELIFE E7 of its ELIFE series and Android based operating system AMIGO 2.0. ELIFE E7 is designed specifically to bring the technology of digital cameras to the smart-phone with best-in-class lens and a breakthrough image sensor .


Targeting the american market

16.0MP & 8.0MP   Qualcomm Snapdragon 8974   5.5 FHD Display

The company claim that the “ELIFE E7 is the world’s first smart-phone equipped with a professional image sensor for a digital camera. It is also the world’s first 16 megapixel rear camera and 8 megapixel front camera smart-phone phone equipped with the QUALCOMM snapdragon S800 chipset.”

We have seen many smart-phones such as iPhone 5S or Sony Z1 which either chose to increase the resolution and sacrifice the pixel size or vice vesa. However, we have come up with a way to create the perfect combination and balance of image resolution and picture quality” Says William Lu, President of Gionee.

“A joint development with OminVison has enabled the Elife E7 to sport a 16 megapixel sensor with 1.34 µm pixels which enables users the ability to shoot razor sharp images without compromising the photo’s resolution or image quality.” William Lu addressed..

Camera & Display – The Masterpiece

Beside its powerful sensor and stunning resolution, ELIFE E7 developed and customized a large lens based on professional Largan M8 lens solution.

Featuring a 5.5 Inch FHD (JDI) Display with 1920 x 1080 and 400 PPI for spectacular viewing experience. Users are able to see clear previews of their photo and astonishing details of their pieces right on the large screen.

To provide users with increased durability and strength for any photo shooting scenario, the Elife E7 is equipped with the latest 3rd Generation Gorilla Glass which is 20 times more scratch resistance than regular classes and twice as durable as the second generation of Gorilla Glass. Whether you are a nature loving photographer or an adventure seeking shooter, Elife E7 will withstand any situation without a single scratch. In addition, Elife E7’s touchscreen is responsive to gloves, wet hands, and keys to ensure photographers can take pictures in any weather and any situation.

AMIGO 2.0 – A big leap on tailored Android OS

Following the success of the AMIGO 1.0 first launched in the ELIFE E6 3 months ago, Gionee has taken the Amigo operation system to a new level with Amigo 2.0

Voice control, normal, touch, smile and v-gesture on Amigo

The new Amigo enables users to choose from five convenient ways to take photos which include Voice control, normal, touch, smile and v-gesture. Its new and improved imaging applications enables users to edit photos, alter colors directly on the phone and create professional looking photos in just seconds. In addition, Elife E7 sports a revolutionary Photo Album that automatically categorizes photos by time, place, facial characterizes, and events; thus, enabling users to find a specific photo in seconds.

AMIGO 2.0 also introduced the sensor hub technology which is similar to Google’s Google NOW. In a traditional smart-phone, waking up voice assistant requires bigger CPU power consumption. With Gionee, we believe that a sensor hub technology should be used anytime, anywhere, hands free, and voice controlled. The first version of AMIGO voice assistant will now support Chinese.

New Camera Effects

New Auto Makeup Effects - Flawless

12 Levels Auto Beauty now brings makeup effects to ensure the user will always look flawless in every picture.

SR Auto – Intelligent Scene Recognition Function

Eliminate the hassle of changing the settings every time. SR auto automatically changes the settings to fit your needs

Seven modes: automatic, portrait, Micro, night, night portrait, backlight, backlight portrait

Gradienter Air Level for Composition

Golden cut, vertical composition, diagonal line, S composition

Footprint mode

Press once and see a series of connected actions in oneshot

Meeting Memo Mode – Use Anywhere

Intelligent identification of board meetings, PPT contents and more.

Automatically cut, adjust angels, and sharpen images of content for easy reading

There are also new ways to wakeup the screen

Double Tap

Double tap the screen to wake up the system, eliminating the need to pick up the phone and press the power button

Black Screen Gesture

Simply draw the gestures on the black screen and go directly into the customized corresponding procedures. Which can saves precious moments

Voice Control

Wake up the phone with voice control

Hardware – Claims of the most powerful hardware in the market


Powered with Qualcomm’s latest flagship S800 2.2 GHZ Quad Core processor, 3D gaming, processing and photo shooting in the most extreme conditions has just become possible for a Smartphone.

WCDMA and 4G LTE available

The Elife E7 comes in both 3G and 4G.

Elife E7 3G has a quad-core processor and is the world’s first Smartphone to be equipped with the Qualcomm 8974 chipset.

The 3G version also comes in 2 versions to support both WCDMA and TD-WCDMA.

The 4G will adopt Qualcomm 8974AC version 2.5GHz quad-core processor and supports 5 major modes and 15 bands.


NFC – Share your work anywhere

Share photos, MP3, videos, and anything you want in the twinkling of an eye, user can define different modes.


Interconnection and freedom to share, connecting an usb to Smartphone to instant view or save documents.


Elife E7 sports three mic noise cancellations for reduced noise and clearer conversation in every situation.

ELIFE E7 Standard version full Specifications

5.5” LTPS

Quad- core 2.2GHz CPU

Cortex-A7 Main CPU

Single SIM

16.0MP AF+8.0MP AF camera

Android OS, V4.2

Memory: 16GB+2GB & 32GB+3GB

Ultra slim 150.6x75.0x9.7mm (The thinnest is 6.2mm)


(WCDMA900/2100 MHz )

3.5 mm earphone jack


Non-removable 2500mAh Battery


The GIONEE ELIFE E7 is available in black, white, blue, pink, green, yellow, and orange.

ELIFE E7 will be available in China during December 2013 and is expected to be available overseas in early 2014.

Gionee Communication Equipment Co. Ltd (Gionee)

Established in 2002, Gionee Communication Equipment Co. Ltd is a hi-tech company engaging in mobile device designing, R&D, manufacturing, sales in international markets, and mobile internet application services.

As of today, Gionee sells over 23 million handsets per year worldwide.

Shanghai, China – November 26th 2013