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You are here: Home Retail News Newsflash Avnet Signs UK Distribution Agreement with Riverbed
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Avnet Signs UK Distribution Agreement with Riverbed

New partnership offers latest WAN optimisation technology designed to reduce operating expenses, improve performance and increase the value of existing IT infrastructures and mission-critical applications. Avnet Technology Solutions, the solutions distribution leader and an operating group of Avnet, has announced it has signed a new distribution agreement with Riverbed Technology in the UK. Through the partnership, Avnet will offer wide area network (WAN) optimisation and network and application visibility solutions, providing market-leading technology for a range of users and environments, from the mobile worker to the data centre. Avnet selected Riverbed for its recognised leadership in the WAN optimisation market.

Trends such as IT consolidation, virtualisation and cloud-based computing are driving organisations to consider more efficient ways of operating their WAN infrastructure. WAN optimisation technology has been proven to reduce operating expenses and improve IT performance. With an increasing number of organisations offering employees the ability to work from home or at remote branch offices, the Riverbed WAN optimisation solution can provide the same local area network (LAN)-like performance enjoyed by those based at corporate headquarters, securely and without the need to increase bandwidth.  

Commenting on Avnet's agreement with Riverbed, Bruce Hockin, head of business strategy at Avnet Technology Solutions, UK said, "The versatility of Riverbed's technology has broad appeal. Riverbed's technical excellence coupled with Avnet's expertise in bringing converged storage, networking and security solutions to the marketplace allows us to address the many challenges faced by organisations today."

Technology from Riverbed has been proven to support multiple areas, from data centre consolidation and virtualisation, real-time storage replication and data recovery, desktop virtualisation and mobility through to network and application performance visibility.

"Riverbed solutions add real value and distinct competitive advantage to Avnet's portfolio. They enable us to augment existing solutions therefore increasing opportunities within our business partners' customer base," added Laura Harman, sales director at Avnet Technology Solutions, UK. "Riverbed enables IT organisations to overcome the performance issues commonly associated with WAN deployments, such as bandwidth and latency, delivering rapid return on investment. Coupled with Avnet's ability to deliver first-class sales tools, professional services, training and support, we have the perfect foundation for developing new opportunities and driving incremental growth to the benefit of all parties; end user customers, business partners and Riverbed."

Tim Mackie, senior director, distribution channels at Riverbed, concluded, "Riverbed has a strong, flourishing partnership with Avnet in the US. The new UK contract is an expansion of our relationship, designed to enhance sales channels for Riverbed in the storage, applications and mobility markets. We are confident that Avnet's deep understanding of networking, security and storage, its extensive business partner network and successful track record in supporting international enterprise channels will further enhance the Riverbed Partner Network in the UK."

This agreement was signed between Riverbed and Avnet's legal entity Avnet Europe Comm.