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Just one week to go before DISTREE XXL 2011’s kick off

The annual event of the European distribution channel will start in a few days time.

A week ahead of the event, DISTREE XXL outlines this year’s highlights

PARIS, LONDON, DUBAI, MOSCOW – DISTREE XXL will take place in Monaco from February 8-11th.

Now in its ninth year, DISTREE XXL has lined up an exciting programme including workshops, keynote sessions, awards alongside the traditional face-to-face meetings between distributors and vendors.

DISTREE XXL is the largest independent gathering of vendors, distributors and retailers selling through the information communications technology (ICT) and consumer electronics (CE) channel in Europe, Middle East & Africa (EMEA).
Originally designed to help vendors build up their distribution channel in EMEA, this year’s event extends its scope still further and helps vendors maintain and develop their business relations with distributors by way of the brand new Pan European Distributor Programme (PDP). Pan-European Distributors will have the opportunity to select key vendors and invite them for face-to-face meetings.

On February 8th, DISTREE XXL will start with two sets of workshop sessions in the afternoon. These workshops will all be led by experts from GfK, bChannels, Simon Kucher & Partners, VIA, P&A, Channel Experts, Context and Regent.

On February 9th, DISTREE XXL will launch the Fresh: A First Look at New Technology session, an exclusive event that showcases new and emerging technologies not yet available in the regional channel. Selected vendors will be introduced and given the opportunity to showcase their latest products to decision-makers from hundreds of retailers, e-tailers and distributors from across the region. This innovative and exciting event will be followed by the Live@DISTREE interview session. This second day at DISTREE XXL will end with the ’60 Seconds to Convince’ Awards Programme. During the awards, the entire event audience will select the winner using live electronic voting.

On February 9th & 10th, DISTREE XXL will host four keynote sessions led by experts on the following topics:
- High-Technology Markets in 2011 - Effects of Commoditisation: New Challenges & Opportunities for Channels & Distribution by Dr. Rudi Aunkofer, GfK

- 'Show Me the Money - Distributor Profitability is Job #1’ by Dana Manciagli, Microsoft
- Why Distribution is Good for Business, by Howard & Jeremy Davies, Context
- The Coming Upheaval in Technology Channels: How Will New Revenue Streams be Shared, by Peter O'Neill, Forrester

The event will then close with the ‘EMEA Channel Academy: 2011 Awards’ Ceremony & Gala Dinner. The 'EMEA Channel Academy: 2011 Awards', which are held in conjunction with the DISTREE XXL channel conference, celebrate excellence in IT distribution with more than a dozen awards up for grabs. More than 1000 senior executives from the EMEA distribution and vendor community are set to attend the 'EMEA Channel Academy: 2011 Awards'. VIP vendor and distributor juries will vote for a shortlist of nominees in each category. “To be successful in EMEA, you need to understand all the channels available.

DISTREE XXL is the most cost-effective and time-efficient platform for vendors to get up to speed and meet partners from 80-plus countries in one place at one time. The additional strength of DISTREE XXL 2011 is our independence and our ability to offer a neutral event platform. This means we can bring in speakers from many different channel organisations in one place at one time. We are looking forward to gathering distributors, vendors, retailers and e-tailers in Monaco next week” said Farouk Hemraj, CEO at DISTREE Events.

DISTREE XXL gathers the top IT & CE distributors from more than 80 countries in EMEA. The region’s largest e-tailers will also attend DISTREE XXL 2011, reflecting the growing importance of online sales within the EMEA channel. DISTREE XXL is based on one simple but powerful concept: we bring high-level buyers into productive contact with vendors. About DISTREE Events DISTREE Events is a communication company specialised in the planning, organisation, staging and management of ICT & CE events. The team at DISTREE Events has successfully organised such events for the past decade gathering more than 10,000 senior executives from 80 countries during that time. DISTREE Events spans the entire EMEA theatre with employees based in Dubai, London, Moscow and Paris.
Stuart Wilson, Research & Conference Director
+44 (0)782 5635437
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Lucie Bocquier / Charline Perrissol
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