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Fujitsu Resellers in the UK are offered £500 reward

for every PRIMERGY blade server and ETERNUS storage array sale
London – 13 September – Fujitsu is giving resellers a great opportunity to boost their margins – and providing extra rewards for sales people in the form of a £500 Love2Shop voucher for every PRIMERGY BX600 and BX900 blade system servers and ETERNUS DX80 and ETERNUS DX90 storage array systems they sell.

The Road To Riches campaign is designed to provide resellers with an added incentive to sell both Fujitsu servers and storage devices in combination. The vouchers will be awarded for every individual server or storage unit sold, so any sale involving both PRIMERGY and ETERNUS units will see resellers benefit to the tune of £1000.

The promotion aims to draw attention to the excellent performance, quality and value of the PRIMERGY server and ETERNUS storage solutions and demonstrate to resellers just how easy they are to sell in competitive situations.

Darren Neath, channel director for Fujitsu, says: “PRIMERGY servers and ETERNUS storage have a real edge in terms of their performance and the ROI they deliver. These qualities make Fujitsu solutions very easy to sell. This incentive scheme is designed to encourage them to put them in front of their prospects. If they sell a server or a storage device, they will get £500 in rewards vouchers; sell them in combination, and they get £1000, it’s as simple as that.”

Fujitsu has been seeing strong growth in both its server and storage business. According to IDC figures, Fujitsu grew its server sales by 45.3% in the second quarter, making it the fastest-growing vendor during that period.

Basic margins on PRIMERGY and ETERNUS are good too, so resellers can also enhance their profits by selling them, says Neath. “We know that our margins stand up well when compared to the competition, so resellers who do decide to take them to market will also increase their bottom line.  In our experience, once a reseller has sold PRIMERGY servers or ETERNUS storage arrays, they will keep selling them.”

The promotion is part of Fujitsu’s ongoing campaign to increase its presence in the enterprise and mid-range markets. It has already seen significant growth in its sales since the start of the year and is keen to build on this platform to increase its presence in the server and storage sectors market and become a major player in the channel for storage. “We have a great line-up of blade servers and disk and tape arrays, as well as D2D and virtual backup solutions, and we’ll be adding more soon. Being an integral part of the wider Fujitsu group has made a real difference and we’ll be looking to grow our business aggressively though channel partners over the second half of the year.”

Love2Shop vouchers will be offered to all resellers completing sales of the PRIMERGY BX600 and BX900 or ETERNUS DX80 and ETERNUS DX90. The offer will be open for a limited period of time. Resellers need to make contact with their Fujitsu account manager to register sales and make their claims. Love2Shop vouchers are redeemable in a wide range of retail stores and leisure and entertainment venues, including Argos, BHS, Debenhams, HMV, House of Fraser, JJB Sports, Marriott Hotels UK, River Island, The Alton Towers Resort and Waterstone's

Fujitsu is a leading provider of ICT-based business solutions for the global marketplace. With approximately 170,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$50 billion) for the fiscal year ended March 31, 2010.

Fujitsu UK and Ireland is a leading IT systems, services and products company employing 11,500 people with an annual revenue of £2 billion.  Its business is in enabling its customers to realise their objectives by exploiting information technology through its integrated product and service portfolio. This includes consulting, applications, systems integration, managed services and products for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors. For more information, please see: