European Reseller

Helping bring new products to market

Thursday, Apr 26th

Last updateMon, 09 Apr 2018 9am

You are here: Home Audio Visual Audio & Sound Bing Vs Google
Hand Held

Bing Vs Google

Bing innovation reinvigorates search engine optimisation industry


In a bid to continue taking market share out of Google's business, Bing has unleashed yet another ground-breaking web-based application to woo searchers.



An add-on to Bing Maps, the cutting-edge app known as 'Taxi Fare Calculator' now allows users to determine prospective cab costs when planning journeys in major cities.

Part of a raft of new applications currently sweeping Microsoft's search engine, SEO industry experts QueryClick believe Bing's continued innovation makes it even more capable of chipping away at Google's market share:



“Since the late 90s Google has held an almost unbreakable stranglehold over the search industry accounting for a staggering 60% of the market share.

“Despite Bing serving a mere 12.7% of the industry, the speed with which Microsoft are swaying millions of web users is not to be ignored.

“Microsoft realised early on that it would have to offer netizens something other than search if it was to stand a chance at cracking Google which is why we will continue to see developers pulling out all the stop to create web applications that can't be found anywhere else.”



The new features on Bing Maps don't stop there however with a series of other applications that cover everything from weather reports to restaurant reviews.

Weatherbug, for example, takes internet weather forecasting to an entirely new level with radar imagery, live video from observation stations and satellite technology that can accurately track and predict weather systems days in advance.



Meanwhile, EveryScape Eats is a diner's dream with menus, reviews and virtual tours all made available to prospective restaurateurs keen to be informed on the suitability of eateries no matter where in the world they might be.



With new applications just the tip of the iceberg in terms of what's yet to come from Bing, SEO web design experts QueryClick think that a new level of innovation is needed to keep Google on its toes:



“You can tell Bing's doing something right when Google starts to implement similar changes to its service.

“For example, Google's iconic white background ensured the search engine was always quick to load but users have really taken to Bing's colourful, photographic backdrops.



“It was quite surprising then to see Google hit back with their own version of the background image service; a decision that demonstrates the search giant is all too aware of its competitors and keen to do anything it can to maintain its market share.”